The twitter universe can be very meta at times. See here for example, where an old coworker pointed out to me somebody that decided to analyze the twitter universe for searching for all tweets containing the word universe: " I made a twitter account where all I do is pretend to be "The Universe" and respond to tweets that have the word "Universe" in them" (To see what they found, and the source, try here: http://imgur.com/eP4nj)