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Modern capitalism = hella meta

Today's capitalism is an interesting beast. As this video points out, "it's not just what you are buying - it's what you are buying into." It's something bigger than a cup of coffee --- it's coffee ethics, free trade, fair trade, whatever whatever.



Thanks Lady A. for this video and this fine metaphysical note:

"In the very act of buying coffee, you're not just a consumer, but you're also buying your redemption from consumerism."


Comments

  1. AnonymousApril 19, 2011 at 8:29 AM

    Upon further thinking, and it being pointed out to me, there is a greater element of irony than meta-ness to this concept. The question was: "Shouldn't that be ironic meta'ing?" I think yes.

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