Friday, April 8, 2011

Modern capitalism = hella meta

Today's capitalism is an interesting beast. As this video points out, "it's not just what you are buying - it's what you are buying into." It's something bigger than a cup of coffee --- it's coffee ethics, free trade, fair trade, whatever whatever.

Thanks Lady A. for this video and this fine metaphysical note:

"In the very act of buying coffee, you're not just a consumer, but you're also buying your redemption from consumerism."

1 comment:

  1. Upon further thinking, and it being pointed out to me, there is a greater element of irony than meta-ness to this concept. The question was: "Shouldn't that be ironic meta'ing?" I think yes.